Frustrating!

This month's issue of W magazine has a compelling headline: Diamonds, Rubies and Pearls to Die For! I was going to check out the spread and report on my favorite pieces, but, guess what? I couldn't find the article after five long minutes of trying.

Why, why why must magazines spread their table of contents over several pages and then bury them randomly throughout the first 5o or so pages of the issue?

I'll tell you why, to force you to look at the ads.

I'd spend a lot more time reading the magazine if I could actually find what I was looking for. As it turned out, I got so frustrated, I tossed the entire thing in the bin.